<?xml version="1.0"?>
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  <Questions>
    <Question>
      <Info>It is the process of creating an impact in the customers’ minds by combining elements such as logo, theme, tagline etc. </Info>
      <link />
      <Answers>
        <Answer>
          <Info>Marketing </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Branding </Info>
          <IsCorrect>true</IsCorrect>
        </Answer>
        <Answer>
          <Info>Processing  </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Promoting </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
      </Answers>
      <Type>Single</Type>
    </Question>
    <Question>
      <Info>It involves symbols created by a graphic artist to represent a company or organization.  </Info>
      <link />
      <Answers>
        <Answer>
          <Info>Signages </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Fliers </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Trade Name </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Logo </Info>
          <IsCorrect>true</IsCorrect>
        </Answer>
      </Answers>
      <Type>Single</Type>
    </Question>
    <Question>
      <Info>It is a catchphrase used in advertising and is sometimes partnered with logo.  </Info>
      <link />
      <Answers>
        <Answer>
          <Info>Tagline </Info>
          <IsCorrect>true</IsCorrect>
        </Answer>
        <Answer>
          <Info>Theme  </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Logo</Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Trade Name </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
      </Answers>
      <Type>Single</Type>
    </Question>
    <Question>
      <Info>It gives the general description of your product or service, as well as the flow of activities required.  </Info>
      <link />
      <Answers>
        <Answer>
          <Info>Product</Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Place </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Process </Info>
          <IsCorrect>true</IsCorrect>
        </Answer>
        <Answer>
          <Info>People </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
      </Answers>
      <Type>Single</Type>
    </Question>
    <Question>
      <Info>These are the key elements in marketing a product or service. It is the 4 Ps of marketing, which is believed to be 6 now.  </Info>
      <link />
      <Answers>
        <Answer>
          <Info>Marketing mix</Info>
          <IsCorrect>true</IsCorrect>
        </Answer>
        <Answer>
          <Info>Marketing strategy</Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Branding elements </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Promotions </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
      </Answers>
      <Type>Single</Type>
    </Question>
    <Question>
      <Info>It is the company’s identified group of people who are possible buyers or customers of their products or services.  </Info>
      <link />
      <Answers>
        <Answer>
          <Info>Workforce</Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Target market</Info>
          <IsCorrect>true</IsCorrect>
        </Answer>
        <Answer>
          <Info>Clients </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Group Sample</Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
      </Answers>
      <Type>Single</Type>
    </Question>
    <Question>
      <Info>The following are marketing strategies, except one.  </Info>
      <link />
      <Answers>
        <Answer>
          <Info>Focus group discussion</Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Market mapping </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Sales recording </Info>
          <IsCorrect>true</IsCorrect>
        </Answer>
        <Answer>
          <Info>Customer profiling</Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
      </Answers>
      <Type>Single</Type>
    </Question>
    <Question>
      <Info>It is the company’s business name that do not operate under their registered name.  </Info>
      <link />
      <Answers>
        <Answer>
          <Info>Trade name</Info>
          <IsCorrect>true</IsCorrect>
        </Answer>
        <Answer>
          <Info>Logo </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Theme </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Tagline </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
      </Answers>
      <Type>Single</Type>
    </Question>
    <Question>
      <Info>Which of the following is NOT an example of a marketing activity? </Info>
      <link />
      <Answers>
        <Answer>
          <Info>Creation of content </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Data collection </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Making advertisements  </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Ordering materials from suppliers  </Info>
          <IsCorrect>true</IsCorrect>
        </Answer>
      </Answers>
      <Type>Single</Type>
    </Question>
    <Question>
      <Info>It is the “P” in the marketing mix where you should plan your workforce.  </Info>
      <link />
      <Answers>
        <Answer>
          <Info>Place</Info>
          <IsCorrect>true</IsCorrect>
        </Answer>
        <Answer>
          <Info>People </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Price </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Product </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
      </Answers>
      <Type>Single</Type>
    </Question>
  </Questions>
</Data>