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  <Questions>
    <Question>
      <Info>It is a symbol, logo, name, word or group of words companies use to distinguish their products from others.  </Info>
      <link />
      <Answers>
        <Answer>
          <Info>Company Name  </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Brand </Info>
          <IsCorrect>true</IsCorrect>
        </Answer>
        <Answer>
          <Info>Product </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Profile </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
      </Answers>
      <Type>Single</Type>
    </Question>
    <Question>
      <Info>It is also referred to as Situational Analysis.  </Info>
      <link />
      <Answers>
        <Answer>
          <Info>SWOT Analysis </Info>
          <IsCorrect>true</IsCorrect>
        </Answer>
        <Answer>
          <Info>Product Positioning </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Branding</Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Market Analysis  </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
      </Answers>
      <Type>Single</Type>
    </Question>
    <Question>
      <Info>It is an advertising strategy in selling companies’ products and services.  </Info>
      <link />
      <Answers>
        <Answer>
          <Info>Advertisement</Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Sales strategy </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>SWOT Analysis </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Marketing Plan </Info>
          <IsCorrect>true</IsCorrect>
        </Answer>
      </Answers>
      <Type>Single</Type>
    </Question>
    <Question>
      <Info>It is the process of creating a positive impact in the customer’s mind by combining different elements throughout the entire marketing communications.  </Info>
      <link />
      <Answers>
        <Answer>
          <Info>Marketing </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Branding </Info>
          <IsCorrect>true</IsCorrect>
        </Answer>
        <Answer>
          <Info>Positioning</Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Distribution strategy </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
      </Answers>
      <Type>Single</Type>
    </Question>
    <Question>
      <Info>It describes your current customers including purchasing behaviors and demographic data. </Info>
      <link />
      <Answers>
        <Answer>
          <Info>Customer profile </Info>
          <IsCorrect>true</IsCorrect>
        </Answer>
        <Answer>
          <Info>Branding</Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Demography </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Customer data  </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
      </Answers>
      <Type>Single</Type>
    </Question>
    <Question>
      <Info>It is the process of producing advertisements for commercialization. </Info>
      <link />
      <Answers>
        <Answer>
          <Info>Marketing</Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Branding</Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Advertising</Info>
          <IsCorrect>true</IsCorrect>
        </Answer>
        <Answer>
          <Info>Distribution </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
      </Answers>
      <Type>Single</Type>
    </Question>
    <Question>
      <Info>What is the meaning of “O” in the SWOT Analysis? </Info>
      <link />
      <Answers>
        <Answer>
          <Info>Obligations</Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Opportunities</Info>
          <IsCorrect>true</IsCorrect>
        </Answer>
        <Answer>
          <Info>Obstacles</Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Outgrowth </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
      </Answers>
      <Type>Single</Type>
    </Question>
    <Question>
      <Info>It is an activity that provides active encouragement in support of a plan, venture or aim.  </Info>
      <link />
      <Answers>
        <Answer>
          <Info>Distribution</Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Positioning</Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Advertising</Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Promotion </Info>
          <IsCorrect>true</IsCorrect>
        </Answer>
      </Answers>
      <Type>Single</Type>
    </Question>
    <Question>
      <Info>It is a marketing form which describes how beneficial is a business’ product or service to a particular target market. </Info>
      <link />
      <Answers>
        <Answer>
          <Info>Branding</Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Advertising</Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Promotion</Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Product Positioning </Info>
          <IsCorrect>true</IsCorrect>
        </Answer>
      </Answers>
      <Type>Single</Type>
    </Question>
    <Question>
      <Info>In what category under the SWOT Analysis does the competition and your competitors be identified?  </Info>
      <link />
      <Answers>
        <Answer>
          <Info>Threats</Info>
          <IsCorrect>true</IsCorrect>
        </Answer>
        <Answer>
          <Info>Strengths</Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Opportunities</Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
        <Answer>
          <Info>Weaknesses </Info>
          <IsCorrect>false</IsCorrect>
        </Answer>
      </Answers>
      <Type>Single</Type>
    </Question>
  </Questions>
</Data>