What is “P” in the STEP Test? Plan  false Politics  true Product  false Promotion  false Single It is the “P” in the marketing mix where you should your workforce. Place  false Pricing false People true Product  false Single In marketing mix, it determines where and who to sell to. Place true Product false Promotion false Distribution  false Single Which of the following is not a marketing strategy? Unique packaging false Commercial false Taste test false Cost plus pricing true Single It gives the general description of your product or service, as well as the flow of activities required. Process true Product false Place false People false Single It is the company’s process of making its own distinctive name and design. Promotion false Pricing false Branding true Marketing  false Single It estimates the expected sales revenue of a company within a specific period of time. Balance sheet false Cash flow statement false Income report false Sales forecast true Single Which of the following is not a component of marketing mix? Promotion false Competition true Price false Place  false Single It is the company’s identified group of people who are possible buyers or customers of their products or services. Target market true Workforce false Customers false Sample  false Single It is a marketing strategy used for researching competitors to gain insight about their products, sales and marketing tactics. STEP Test false Market mapping false Competitive analysis true Observation technique false Single