What is the concept of mass audience?  Reaching a specific interest group  false Targeting a niche market  false Reaching a wide range of people  true Focusing on individual preferences  false Single What is a niche audience?  Reaching a specific interest group  true Targeting a wide range of people  false Reaching a mass audience  false Focusing on individual preferences  false Single What are the characteristics of the audience?  Homogeneity and lack of diversity  false Similar media literacy levels  false Preferences for identical content  false Diversity and varying media literacy levels  true Single How has the concept of audience changed in the digital age?  Decreased accessibility to information  false Reduced control over content consumption  false Limited engagement with content creators  false Increased control over content consumption and participation  true Single What is a benefit of the digital age for the audience?  Decreased accessibility to information  false Limited perspectives and diversity of content  false Increased control over what is consumed  true Limited engagement opportunities  false Single What is a challenge of the digital age for the audience?  Increased accessibility to information  false Diverse perspectives and content options  false Misinformation and filter bubbles  true Active engagement and participation  false Single What skills are important for navigating the digital landscape as an audience member?  Passive consumption and acceptance  false Critical thinking and media literacy  true Blind trust in information sources  false Ignoring diverse perspectives  false Single How does communication and journalism benefit society?  Spreading misinformation  false Fostering dialogue and understanding  true Limiting access to information  false Creating filter bubbles  false Single What does active engagement as an audience member involve?  Sharing opinions and participating in discussions  true Passive consumption without interaction  false Avoiding diverse perspectives  false Ignoring media literacy skills  false Single What role does communication and journalism play in a well-informed society?  Limiting access to diverse perspectives  false Fostering critical thinking and dialogue  true Spreading misinformation and biases  false Encouraging blind acceptance of information  false Single